What is The Kathleen Show?
The Kathleen show features some of the country’s most provocative thought leaders. From Maya Angelou to Michael Pollan and Dr. Christiane Northrup. Each week host Kathleen Slattery-Moschkau provides an inspirational hour that feeds the mind and the soul—and provides a few laughs along the way.
Compelling guests, informative content and Kathleen’s candid personality, create a distinct tone for the show. Kathleen is like Oprah—Madison, Wisconsin style (intellectual, grounded, health/fitness focused, and a regular Midwestern mom and wife). These traits have won Kathleen placement on Talker’s Magazine's “Frontier Fifty” list. This list recognizes pioneers in talk radio who are adapting to the changing landscape of the media industry.
But this is more than just a radio program. Kathleen incorporates her guests and topics into The Kathleen Show website--a multi-media platform where hungry visitors can listen, read, watch and share. And as a lover of social media, she then spreads her message via Twitter, Facebook, and e-campaigns.
Why Advertise on The Kathleen Show?
The Kathleen Show listeners/visitors are well educated seekers—they are looking for ways to improve their lives and their health. They want to take action. Thus the show and website become a perfect place for like-minded advertisers offering products and services that benefit our audience members and their quests.
Kathleen has an extreme amount of credibility amongst her audience. They trust what she has to say because of her candid style and her background as a former pharmaceutical saleswoman turned filmmaker, advocate, and expert.
Kathleen is passionate about honoring this trust among her followers and only allows products within her show that she believes in. This is a great benefit for selected products because they become a trusted, believable product amongst the audience. Here are examples of how Kathleen communicates her “trusted product” approach:
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Blog
See full blog entry HERE
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Twitter
Kathleen has a strong, growing and loyal following on Twitter. Her messages and links get active click throughs and are often "Re-Tweeted" (forwarded) by her followers to their followers.
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The Kathleen Show believes in an integrated marketing approach and has designed an advertising package that places advertisers within all touch points of Kathleen’s communication to followers: spots within radio show and podcasts, blog posts, Twitter posts, e-newsletter entries, and links within the website. Advertisers, like Organic Valley, have utilized the show’s integrated communications. They have great appreciation for the personal approach that Kathleen creates for their brand:
E-Newsletter Entry
See full e-newsletter entry HERE
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Audio Ads and Banner
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The Audience
The Kathleen Show audience is composed of highly educated women. They seek inspiration and are actively trying to better their lives by living healthier; achieving balance between family, work and personal desires; resolving personal dilemmas, etc. The audience is very interested to learn about organic and health-related products and they want to use more of these products within their life.
The Kathleen Show website averages 31,500 visitors and 77,000 page views per month. The show is heard on air and via podcast by an additional 60,000 listeners per month. The e-newsletter is sent to 6,000 members per month and Kathleen's team has over 13,000 followers on Twitter.