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Kathleen
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Sherwin-Williams: What’s wrong with this picture?

October 22nd, 2010


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Sherwin-Williams logo


Can someone explain to me who in Sherwin-Williams’ marketing department thought this logo was a good idea? A stunning example of lack of thought or care.

(I say this as someone who has used Sherwin-Williams paint and appreciates their customer service and more environmentally friendly line called Harmony. But this image is hard to swallow.)






5 Responses to “Sherwin-Williams: What’s wrong with this picture?”

  1. Jenn Whiteford Givler says:
    October 22, 2010 at 8:30 pm

    I agree… honestly, when I look at that graphic, it feels suffocating… Obviously, they did no market testing on that one…

    Reply
    • Jane Coleman says:
      October 31, 2010 at 3:47 pm

      Long ago, BC, (before children)I worked for a photographer who collected vintage signs and displayed them in the studio. I endured passing under a large version of this logo hundreds of times a week for nearly 7 years. My reaction was always the same … “Ugh! Who wrote this? Who wants that?”

      Not long after the BP debacle in the Gulf, Verizon was running a TV commercial illustrating their wide service coverage using reddish-brown fabric dropping from buildings, bridges, and into the see from a shoreline. Bet they wished they could have pulled that for a while because it looked so much like the actual oil in the gulf it was sickening.

      Reply
  2. joann sudderth says:
    November 1, 2010 at 12:14 am

    I honestly don’t see anything negative about the ad. Of course you want everyone on earh to use your product Over the earth with your product I think you protest to much

    Reply
  3. Jenifer says:
    December 16, 2010 at 5:25 am

    This is so funny to see here! Just a few months ago I sent an email to Sherwin-Williams telling them how outrageous I thought this image was. I pass by their East Washington shop so often and just had to get it off my chest! Well, they responded in typical corporate fashion: something about how they would forward my comment to their marketing department.
    FYI: Hallman-Lindsay is just up the Avenue and carries a lovely zero-VOC paint, made right here in WI.

    Reply
  4. max says:
    June 26, 2011 at 7:13 am

    Classic American logo! Dont take things so literally. Its a symbol. A branding image.

    Reply

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