Living Better and Richer with Less
In light of an economic crises that has forced thousands of Americans to downsize, John Robbins’ story of riches to rags (by choice) is not only fascinating but also a lesson beyond mere survival—it’s about finding happiness in the simple things in life. As the heir to the Baskin-Robbins ice cream empire, John had the courage as a young man to walk away from his inheritance, become a writer and live “the good life” on his terms with his values, shunning a material lifestyle by focusing on what’s honest and real.
John talks about the ups and downs he experienced while forging his own path, the simple, happy life he created with his wife and family, and how he eventually built up his own financial security by becoming a bestselling writer, only to lose it all during the Madoff financial scandal. His own experiences prompted him to write his latest book, The New Good Life, full of great advice on how to spend less, buy less and live a fuller, richer life.
John Robbins is the author of several books including The New Good Life: Living Better Than Ever in an Age of Less and the international bestseller DIET FOR A NEW AMERICA: How Your Food Choices Affect Your Health, Happiness, and the Future of Life on Earth. The only heir to the Baskin-Robbins ice cream empire, John was groomed to follow in his father’s footsteps, but chose to walk away from the company and the immense wealth it represented. John’s work has been the subject of cover stories and feature articles in major newspapers and magazines, and he has been a featured and keynote speaker at major conferences sponsored by Physicians for Social Responsibility, Beyond War, Oxfam, the Sierra Club, the Humane Society of the United States, the United Nations Environmental Program, UNICEF, and many other organizations dedicated to creating a healthy, just, and sustainable way of life.